My father was the style of man who would hire an expert, & and then want to do everything the expert did.
- Any other dads like that? The sink won’t operate, so my father calls in a plumber, & then looks over the plumber’s shoulder offering a long list of commentary.
If my father knew so much about sinks, why didn’t he do the job? I swore I would never be like that. If I hire a professional to do a job, I stand back & let that person do what they are skilled at, and recently I started working with an SEO & social media consultant to help grow my struggling business, & I am excited to let them take the lead. I have social media accounts for myself, of course, however that doesn’t mean I understand social media management, & how to turn these accounts into better traffic & business. That is the bottom line for me, social media is one tool in the SEO network to boost the visibility of my brand, because people can’t pay with me if they don’t think I exist, can they? Social media management, & SEO management in general, exists only to give more people exposure of who I am & what I do. It doesn’t always mean more likes or shares, it’s about business, so don’t follow social media management practices that don’t keep the supplier in mind. This isn’t about making buddies, it’s about making money! Don’t forget that SEO services are the most expensive way to drive your brand, & that your integrity matters!